e777 Privacy Policy

1. Introduction

e777 respects the privacy of every player who registers an account and uses the platform. This Privacy Policy ("Policy") sets out the types of personal data e777 collects from players based in Pakistan and elsewhere, the purposes for which that data is processed, the parties with whom it may be shared, and the rights available to individuals in respect of their personal data held by e777.

This Policy should be read alongside the e777 Terms & Conditions and Responsible Gaming Policy. In the event of any conflict between this Policy and another e777 document in respect of data privacy matters, this Policy takes precedence.

2. Data Controller

For the purposes of applicable data protection legislation, e777 is the data controller in respect of personal data collected through the e777 platform at e777.bio. All questions, requests, and complaints relating to the processing of personal data by e777 should be directed to the e777 support team using the contact details provided at the end of this Policy.

3. Information We Collect

e777 collects personal data from players through several channels. The categories of personal data collected include:

Registration Data. When you create an e777 account, you provide your full name, date of birth, email address, mobile phone number, and a chosen password. This information is required to establish and maintain your account.

Identity Verification (KYC) Data. Before withdrawal access is granted, e777 requires you to complete a Know Your Customer (KYC) process. This involves the submission of a government-issued identity document (CNIC or passport), a proof of address, and in some cases a self-portrait photograph holding your identity document. Pakistani players typically submit their CNIC (Computerised National Identity Card) for this purpose.

Financial Data. e777 collects details related to your deposits and withdrawals, including your preferred payment method (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa, Mastercard, UnionPay, or USDT TRC20), transaction amounts in PKR, and transaction reference numbers. e777 does not store full card numbers or mobile wallet PINs — these are handled exclusively by the relevant payment service provider.

Usage Data. e777 automatically collects information about your use of the platform, including login timestamps, pages visited, games played, bet history, session duration, device type, browser type, IP address, and approximate geographic location derived from your IP address.

Communications Data. If you contact e777 support, e777 retains records of that correspondence, including chat transcripts and email exchanges, for quality assurance and dispute resolution purposes.

4. How We Use Your Data

e777 processes personal data for the following purposes:

• Account management — creating and maintaining your player account, processing your e777 login, and administering your PKR balance.
• Payment processing — facilitating deposits and withdrawals via your chosen Pakistani payment method and maintaining accurate financial records.
• Identity verification (KYC) — confirming that you meet the eligibility requirements to hold an e777 account, including the 18+ age requirement.
• Fraud prevention and security — detecting, investigating, and preventing fraudulent transactions, account compromise, money laundering, and other prohibited conduct described in the e777 Terms & Conditions.
• Legal and regulatory compliance — meeting e777's obligations under applicable law, including the retention of financial records and the fulfilment of any lawful requests from competent authorities.
• Platform improvement — analysing aggregated usage data to improve the performance, features, and user experience of the e777 platform for Pakistani players.
• Responsible gaming — monitoring account activity to identify potential problem gambling behaviours and to administer responsible gaming tools such as deposit limits and self-exclusion.
• Customer support — responding to account queries, resolving disputes, and providing 24/7 support in English (with Urdu-friendly assistance available on request).
• Marketing communications — sending promotional offers, reload bonuses, and cricket betting promotions to players who have opted in to receive such communications. You may opt out at any time.

5. Legal Basis for Processing

e777 processes personal data on the following legal bases:

• Contractual necessity — processing required to perform the contract between e777 and the Player, including account creation, payment processing, and service delivery.
• Legal obligation — processing required to comply with applicable law, including KYC/AML obligations and the retention of financial records.
• Legitimate interests — processing for fraud prevention, platform security, and service improvement, where those interests are not overridden by the Player's privacy rights.
• Consent — processing for optional marketing communications, where you have explicitly opted in. Consent may be withdrawn at any time by contacting e777 support.

6. Data Sharing

e777 does not sell or rent your personal data to third parties. e777 may disclose personal data to the following categories of recipients for the purposes described in this Policy:

• Payment service providers — JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, card network operators, and cryptocurrency processors, solely to facilitate your deposits and withdrawals.
• Identity verification providers — third-party KYC service providers who assist in verifying the identity documents submitted by Pakistani players during account verification.
• Game content providers — providers such as Evolution Gaming, Ezugi, Pragmatic Play, PG Soft, and JILI receive the minimum data necessary to authenticate your session within their game products.
• Legal and regulatory authorities — e777 will disclose personal data to competent governmental or law enforcement authorities where required to do so by applicable law or valid legal process.
• IT and infrastructure partners — cloud hosting, CDN, and cybersecurity providers who process personal data on e777's behalf under binding data processing agreements.

All third parties with whom e777 shares personal data are contractually required to process that data only for the specified purpose and to maintain appropriate technical and organisational security measures.

7. Cookies & Tracking Technologies

e777 uses cookies and similar tracking technologies (including local storage and session tokens) to operate the platform, maintain your logged-in session, remember your preferences, and analyse aggregate platform usage. The following cookie categories are used:

• Strictly necessary cookies — required for the platform to function, including session authentication tokens that keep you logged in to your e777 account.
• Functional cookies — store your preferences such as language setting and preferred payment method to enhance your experience on return visits.
• Analytics cookies — collect aggregated, anonymised data about platform usage to help e777 improve the service. No individual player is identified in analytics reports.

You may control cookie settings through your browser. Disabling strictly necessary cookies will prevent you from logging in to e777 and using core platform features.

8. Data Retention

e777 retains personal data for as long as your account is active and for a period thereafter as required by applicable law or e777's legitimate interests. Specifically:

• Account registration data is retained for the duration of your active account and for a minimum of five (5) years following account closure.
• KYC documents and identity verification records are retained for a minimum of five (5) years following account closure, in accordance with applicable anti-money laundering retention requirements.
• Financial transaction records are retained for a minimum of five (5) years following the relevant transaction date.
• Support communication records are retained for three (3) years following the last interaction.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised.

9. Data Security

e777 implements industry-standard technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, and destruction. These measures include 256-bit SSL encryption across all platform pages, hashed password storage (passwords are never stored in plain text), role-based access controls limiting internal access to personal data, regular security audits and penetration testing, and automatic session timeout for inactive accounts.

Notwithstanding these measures, no online platform can guarantee absolute security. Players are responsible for safeguarding their own e777 login credentials and for notifying e777 immediately of any suspected unauthorised account access.

10. Your Rights

Subject to applicable law, you have the following rights in respect of your personal data held by e777:

• Right of access — to request a copy of the personal data e777 holds about you.
• Right to rectification — to request correction of inaccurate or incomplete personal data.
• Right to erasure — to request deletion of your personal data, subject to e777's legal retention obligations.
• Right to restrict processing — to request that e777 limits the processing of your data in certain circumstances.
• Right to data portability — to receive your personal data in a structured, machine-readable format where technically feasible.
• Right to object — to object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent — where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the e777 support team. e777 will respond within a reasonable timeframe and in any event within thirty (30) days of receipt of a valid request.

11. Children's Privacy

e777 is strictly an 18+ platform. e777 does not knowingly collect or process personal data from individuals under the age of 18. Where e777 discovers or reasonably suspects that an account has been created by a minor, the account will be immediately suspended, all funds frozen, and the personal data associated with the account handled in accordance with applicable law. If you believe a minor has created an e777 account, please notify e777 support immediately.

12. Third-Party Services

The e777 platform integrates third-party game content, payment processing, and analytics services. These third-party providers operate under their own privacy policies. e777 is not responsible for the privacy practices of third-party providers beyond the data processing agreements in place between e777 and those providers. Players are encouraged to review the privacy policies of any third-party payment services (such as JazzCash and Easypaisa) they use in connection with their e777 account.

13. Policy Updates

e777 reserves the right to update this Privacy Policy at any time. The updated Policy will be published on this page with a revised "Last Updated" date. Where changes are material, e777 will make reasonable efforts to notify registered players via their registered email address. Continued use of the e777 platform following the posting of an updated Policy constitutes acceptance of the revised terms.

14. Contact

For questions, requests, or complaints regarding this Privacy Policy or the processing of your personal data by e777, please contact our support team. Support is available 24/7 in English, with Urdu-friendly assistance available on request.

Email: [email protected]